What we do - and how we help you win.

We help organisations plan smarter, write better, and compete with confidence.
Every service we offer blends strategy, insight, storytelling and technology — built on two decades of experience and a modern approach to proposal writing.

Every bid is a strategic story.
We help you tell it clearly, credibly, and competitively.

Winning proposals aren’t just compliant — they’re coherent, consistent and convincing.

We work with you to connect strategy and story, so your bids score higher and read stronger.

Our approach combines deep bid experience with modern tools and thinking — helping teams move faster, think clearer and deliver better work across every opportunity.

Decide what's worth bidding for - and what's not.

The strongest bids start with smart decisions.

We help you assess opportunities early, shape strategy and focus your effort where it counts.

From market scanning to go/no-go frameworks and early win themes, we give your team the clarity to invest in the right pursuits — not just the loudest ones.

  • Qualification and risk frameworks
  • Win-theme and value proposition design
  • Bid pipelines and pursuit planning
  • Competitor and buyer intelligence

From blank page to final submission - clear, compliant, compelling.

  • Complete bid writing and editing
  • Storyboarding and content planning
  • Response frameworks and templates
  • Compliance and scoring reviews

We plan, write and manage bids of every scale and complexity.

Our writers think like evaluators and structure every response to score.

We can lead a full submission, build modular content libraries, or drop in where you need support most — always focused on quality, compliance and consistency.

Evaluator-style critique that lifts your scores.

Great writing isn’t enough — it has to score.

We provide independent reviews that simulate the evaluator’s perspective, highlighting risk, compliance and impact before submission.

You’ll see exactly what works, what needs refinement, and where your story could hit harder.

  • Independent, red, pink and gold reviews (if you want to keep calling them that!
  • Scoring simulation and feedback
  • Narrative and compliance analysis
  • Refinement and improvement plans

Build confident, consistent bid teams.

We train in-house teams to write, review and think like evaluators.

Every workshop and coaching session is tailored to your real bids — practical, interactive and grounded in experience.

The goal isn’t theory; it’s embedding good habits that raise quality and confidence across your organisation.

  • Bid writing workshops and bootcamps
  • Live bid coaching and mentoring
  • Playbooks and toolkits
  • Bespoke capability programmes

Use AI intelligently — as a collaborator, not a shortcut.

  • AI opportunity mapping and risk review
  • Prompt libraries and workflow design
  • Policy, governance and ethics frameworks
  • Team training and live support

AI is changing how proposals are written, reviewed and managed — but only when used well.

We help teams understand where automation adds value, where human expertise still leads, and how to integrate both safely and effectively.

From policy design to workflow implementation, we help you build confidence and capability in human + AI collaboration.

Because clarity wins.

We don’t just write bids and proposals — we build systems of clarity and confidence that make teams stronger.

Every response we shape reflects two decades of hard-won experience and an eye on what’s next:  evaluators’ expectations, policy changes, digital transformation, and the smart use of AI.

Whatever you’re bidding for, we’ll help you tell your story clearly, credibly and competitively.